Our 2018 'Heart Bleeps' Campaign

Cardiomyopathy can affect anyone, at any age, and misconceptions around the condition can be a daily struggle.

Our 2018 ‘Heart Bleeps’ Campaign is centered around confronting stereotypes of what people with heart conditions look like. These assumptions lead to people with cardiomyopathy facing challenges when it comes to employment, benefits and lifestyle. Assumptions can also lead to people with cardiomyopathy not seeking medical help or being misdiagnosed by medical professionals.

Earlier this year, we surveyed over 500 people about their experiences of cardiomyopathy or myocarditis and how the condition affects their relationships and everyday lives. The survey showed that the majority felt the public perception of what a person with a heart problem looked like was at odds with reality. Here are some key takeaways from the survey:

  • 84% of respondents thought that the general public perceives people with heart condition as having an unhealthy lifestyle.
  • 73% of respondents thought that the general public perceives people with heart condition as being overweight.
  • 69% of respondents thought that the general public perceives people with heart condition as being an old person.

As such, the survey helped bring light to the stereotyping that people with cardiomyopathy can face on a daily basis, which subsequently became the key focus of our 2018 campaign.

On our social media, we will be slowly unveiling our nine supporter stories that have bravely shared their stories on the stereotyping they have faced. We would also love for our supporters to carry on the conversation and share your own stories using the hashtag #EveryHeartUnique.

We will also be releasing all nine over the course of the next few weeks on our website, so keep checking back to see more!

Can't wait for the unveiling? Read about our supporter stories here


This campaign has been partly funded by an unrestricted 
educational grant from Novartis Pharmaceuticals UK